LEVL METHOD
A health improvement service focused on fitness and nutrition based on your feedback and connected devices.
Project
Introduction
Cross-Platform Fitness Solution with Real-Time Sync
Our team developed a comprehensive fitness platform to help users improve fitness levels and track progress seamlessly. The project included mobile apps for iOS and Android, as well as a web portal, allowing access from any device. Leveraging our mobile and web development expertise, we built a scalable platform with real-time data synchronization, enabling users to track workouts, set goals, and monitor progress effortlessly.
Discovery Phase
From Business Objectives to Design Strategy
01
Business Analysis and Problem Identification
02
Workshops and Insights Gathering
03
Feature Mapping and Roadmap Creation
04
Design Strategy and MVP Prioritization
Optimized Infrastructure
Level method app is built on a robust tech stack designed for performance and scalability.
The backend, powered by Node.js, ensures real-time data processing. We developed native Android and iOS apps for an optimized mobile experience. On the frontend, React was used for both the web app and admin panel, enabling smooth interactions and easy management of user progress. Native watch apps were also built for seamless experience and vitals tracking. AWS S3 and RDS ensure redundant data storage with automatic backups and versioning.
Landing Page
Crafting an Engaging Landing Page: Highlighting Value and Driving Action
The landing page was designed to serve as the first point of contact for potential users, creating an engaging and intuitive experience that immediately highlights the app's value. Our goal was to ensure the landing page communicates the app’s core features and benefits while maintaining a clean, visually appealing design.
Value Proposition
We crafted compelling messaging to capture the attention of fitness enthusiasts, emphasizing personalized workout plans, real-time progress tracking, and seamless integration with popular fitness wearables.
Engaging Media
The page included dynamic elements such as workout video previews, GIFs demonstrating the app in action, and interactive components that gave users a taste of the fitness experience.
Call to Action
Strong, action-oriented buttons like “Get Started,” “Download the App,” and “Join the Community” were strategically placed throughout the page to encourage sign-ups and downloads.
User-Friendly Design
The layout was optimized for both desktop and mobile, ensuring that users could quickly understand the app's features and navigate effortlessly. Visuals such as before-and-after transformations, testimonials, and workout previews added credibility and appeal.
Challenges
Overcoming Challenges in Developing a Fitness App
Personalizing Fitness Recommendations
One of the main challenges was ensuring that fitness recommendations were tailored to individual users' needs. We had to create an algorithm that considers users’ fitness levels, goals, and preferences while delivering accurate workout suggestions. This involved extensive data analysis and testing to ensure the recommendations were both effective and safe for a wide range of users.
Integrating with Smartwatches and Releasing Watch Apps
Another key challenge was the seamless integration of the app with smartwatches to provide real-time vitals tracking and workout monitoring. Developing and releasing companion apps for both iOS and Android watches required overcoming hardware limitations and synchronization issues. Ensuring smooth communication between devices, along with a user-friendly interface on a smaller screen, was critical to delivering a cohesive experience
Challenges
Smartwatch Integration and Vimeo Hosting for Trainers
Seamless integration with smartwatches and companion apps allows users to track vital metrics and enhance their workout experience. Additionally, Vimeo was chosen as the video hosting platform for trainers, offering a reliable and high-quality solution for delivering instructional content and workout routines.
Project Conclusion
Key Takeaways and Future Outlook
In summary, a user-centered approach combined with effective communication, Agile development, and strategic use of focus groups enabled us to create a streamlined and intuitive fitness solution. By integrating third-party platforms like Apple Health and Google Fit, we enhanced the user experience, while iterative design and regular feedback ensured the product met both user needs and business goals efficiently.
Third-Party Integrations
User-Centered Design is Critical
We had several iterations with the design where we tried different approaches - the simplest design won. Who would want to use a solution similar to a Saas system while training at home
Effective Communication is Key
We learned that regular check-ins, detailed documentation, and transparency throughout the process minimize confusion and ensure everyone stays on the same page.
Leveraging Focus Groups for Efficient Feature Prioritization and User Insight
Well-selected focus groups during the discovery phase save an incredible amount of time when prioritizing features and understanding what exactly the user needs. In our case, it was both coaches and gym visitors
Agile Development Processes Help Manage Complexity
By adopting an Agile development approach, we were able to break the project into manageable sprints, iterate quickly, and pivot based on feedback.
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