The last decade has brought many changes to the lives of ordinary users:
familiar processes have been transformed;
entertainment and services have moved to the cloud;
smartphones are increasingly being used instead of PCs and laptops.
Along with the advent of the mobile era, a total digitization of the business and the transfer of its technical solutions to modern portable platforms began. In the fight for consumers, companies are trying to apply more and more innovative technologies to build their business apps for the target audience. In this way, they hope to outperform their competitors and attract the maximum number of consumers to their brand through the advantages of mobile apps.
Massive investment in the market has led to its rapid development. As of 2022, the industry was worth $430 billion, and Statista analysts predict that by 2026 that number will increase to $614 billion.
Doubting the benefits of creating an app for customers? Lampa experts have prepared for you an overview of the advantages and disadvantages. It will convince you to focus your efforts on developing products and services, native or hybrid apps.
Reasons for a company to develop its own mobile app?
There are many reasons to create your own digital product: better personalization, increased reach to app users, and secure and improved sales figures. Did you know that mobile software monetization revenue has a 50/50 split between advertising and in-app purchases?
This allows you to combine multiple monetization models in a single IT solution, increasing your total revenue. It's not just for these reasons, though; mobile app advantages are worth emphasizing on app releases.
Increased number of mobile devices users
As of 2022, the number of smart gadget users exceeded 6.5 billion. By 2027, according to the forecasts of Statista analysts, this number will increase to 7.7 billion consumers. In 2021, according to GSMA, mobile services and technologies generated more than $4.5 trillion in profits, or 5% of global GDP.
If even 0.1% of that number use your digital product, you'll expand your reach with the advantage of a mobile app. How you use these prospects determines your brand's bottom line and popularity. Mobile user trends offer unlimited opportunities for experimenting with trends and scaling software.
Increased performance of mobile devices
The smart mobile device industry has undergone a significant transformation since the release of the first smartphones. As of 2022, there are more than 1,000 current gadget models worldwide. Modern technology has brought these devices almost on par with personal computers in terms of performance but far ahead of UX.
If you believe the benchmark GeekBench, the most productive devices are considered smartphones and tablets from Apple. This is not surprising because Taiwanese companies, such as Foxcomm, develop the hardware for them.
With Android solutions, the situation is somewhat worse in terms of performance, but the cost of devices compensates for it. As a rule, a mid-range smartphone will cost users $200-$300, while the cheapest iOS version costs $400+.
Advantages with apps
No matter your business's niche, a mobile app is a great way to scale. Delivering services to end users through the development of a digital product is a great strategy for developing the brand and its position in the market. In addition, there are some mobile application advantages for both the company and consumers.
Mobile apps are faster
Over the past 10 years, gadgets have received a 500% boost in hardware components: processors, video chips, RAM, and built-in memory. The performance of smartphones makes it possible to run responsive e-commerce websites, heavy 3D games, and native apps for shopping, services, or work without problems.
For this reason, developers can use almost the entire stack of modern technology without compromising the speed of mobile devices.
Personalized content
According to DataReportal, the average user spends about seven hours daily on apps online through a web browser. They browse news, entertainment content, and products and make purchases. The challenge for every software developer and owner is to customize their digital product to consumer behavior by giving them access to personalized content.
This is easily done through the integration of marketing tools and metrics.
Instant online and offline access
Depending on the type of business and the type of software, the user can choose the mode of use: offline or online. By providing the audience with this variability, you give them an opportunity to work even in a bad connection mode. In return, you get consumers' appreciation and, as a result, increased loyalty to the brand and its digital resource.
Using device features
To maximize user engagement with your product, you need to maximize the advantages of mobile apps and mobile devices. For example, create custom scenarios for using GPS or NFC functions not only for navigation and transactions. There are enough opportunities to realize tricks: data transfer, positioning in games or AR-environment, and local communication. We should remember the various RFID tags and QR codes, which can also be used for more convenient interaction.
Push notifications
Periodically, you can remind the user of your digital solution by sending notifications from the software. This way, you can notify about new app features, promotions, services, or other important events. The main thing in this is to know the limits and not to spam because, in 90% of cases, your software will either be disabled or even deleted from memory.
Branding and Design
One of the advantages of the mobile app is the presentation of brand personality. A digital resource can use a company's design, layout, and style. Even so, the main emphasis should remain on the UX and intuitiveness of user interaction with the interface. A competent approach to creating a user-friendly and recognizable design improves conversion rates. This is an axiom that has emerged through hundreds of experiments by the world's leading brands.
Productivity Improvement
The acceleration of work in mobile software is due to a number of factors:
the ease of use of the gadgets;
easy interface;
gesture control;
constant access to the Internet;
the right frameworks.
In terms of functionality, mobile resources are almost as good as their desktop counterparts, but they can be misleading due to the smaller workspace. SaaS solutions for work, which allow up to 90% of traditional processes to be performed remotely, are now actively developing. An emphasis on creating this type of software will make your customers more than satisfied with a digital product.
Cost reduction
You can achieve relatively low budget costs for product development and support by using available frameworks, such as JavaScript or Python. Unlike Xamarin, Flask, Swift, C#, and several other solutions, there are many more JS specialists and a wider price range for the work, and the median total project cost is lower.
Interactive engagement
The advantages of mobile applications include full interactivity not only with the device's screen but also with the environment. By applying AR/VR in software, you can implement a number of innovative features, such as projecting objects in space. This will attract more users and increase the overall profitability of the solution.
Better Customer Support
The comprehensiveness of mobile apps makes them easier to maintain, scale, and upgrade. It also allows it to provide extended support to users in case of software problems. Usually, one of the app developers is allocated for such purposes, who advises the managers or is directly involved in the assistance process.
Costs of building a mobile app
The cost of creating mobile apps depends on a number of factors:
the complexity of the project;
scope of work;
type of application;
target platform;
technology;
team size;
developer's location;
implementation timeframe.
That is, the cost of such a project is an individual calculation for each client.
There are median prices for this type of work:
small software with a basic set of functions: $5,000-$10,000;
medium project: $10,000-$20,000;
complex app: $20,000-$100,000.
These are approximate prices, and the final cost is calculated directly by the developer who performs your project.
The main industries for which mobile apps are made
It is impossible to classify the main industries that need digital solutions and the advantages of mobile applications. Now it is relevant to all business niches without exception.
When you enter the App Store or Play Market, you may see the following categories:
Messengers;
Social Media;
Smart TV;
Games;
Fitness;
Home;
Health;
Entertainments;
News and Magazines;
Reading;
Vehicles;
Sport;
Enterprise;
Children;
Multimedia;
AR/VR;
Meeting;
Tools;
Beauty&Fashion;
Design and Creative;
Education;
Personalization;
Rental;
Shopping;
Tourism;
Lifestyle;
Finance;
Photo&Video.
That's an impressive set, isn't it?
All digital solutions that benefit consumers are in demand in the mobile app market right now. Delivery services, cabs, stores, cafes, real estate agencies, concert halls, banks, and many others use mobile software to be closer to the audience.
The prospect of launching your own product for the mobile device and app market remains with the business owner. With an app for mobile phones, you will not only increase traffic and conversion but also attract a new audience to the brand. In the end, it will help grow your business.
Use their experience to achieve your goals. Start developing a smartphone app with Lampa and secure your business a solid position in the market!
What are the benefits of using apps in our daily life?
We are all accustomed to comfort, where mobile solutions for basic and advanced social, domestic, and commercial needs have become firmly embedded in the lives of every user. They open up access to services and goods worldwide, connect people at a distance, and generally make our lives easier, better, and more fulfilling.
Over the past decade, smartphones have settled in every home, learning how to control smart appliances and IoT devices. Automation of routine processes has accustomed users to comfort, and the capabilities of modern software and gadgets have gone beyond former expectations.
With such a trend toward universal digitization, it is difficult to reject the benefits of civilization and comfort that mobile solutions bring to our lives.